25-year-old Ori Novik from Rishon Lezion lived a completely normal and normal life until 2020, when she started uploading content to the Tiktok platform, jumping two years ahead, Ori, a discharged soldier who doesn’t know what she wants to do, became a Tiktok sensation – and currently maintains one of the Tiktok accounts The most followed Israelis in Israel. Uri, without special effort became viral and especially loved by the young audience, through the comical but authentic style of her videos. Ori’s wit unintentionally led her to produce catchphrases and sentences that became her symbol among the younger generation, “R’ for a rare occasion”, “Beautiful lips, and what’s wrong with them” and more became iconic phrases that are identified with the young network star, who very quickly translated her popularity into money as well. Uri, who according to many represents a bit of “the second Israel”, became one of the most wanted and sought-after tiktokers and content creators in Israel by commercial clients, when she created online campaigns for companies such as Essence, Super Pharm, Reebok, XL, Adika, Twenty Four Seven and many more , and this year, after the CHOZEN company chose her to lead its winter campaign, Ori broke the glass ceiling and became the first TikToker in Israel to lead a billboard campaign.
